Writing Marketing Copy
Create persuasive marketing copy that converts—from headlines to landing pages to ads—with AI as your copywriting partner.
🎯 What You'll Learn
- ✓Write headlines and hooks that grab attention
- ✓Create landing page copy that converts visitors to customers
- ✓Understand copywriting frameworks and when to use them
📖 Tutorial
Great copy is the difference between visitors and customers. AI can help you write persuasive copy faster, but you still need to understand what makes copy work. This lesson teaches you both.
Step 1: Know Your Customer
Effective copy speaks directly to someone specific. Before writing, get clear on who you're writing for and what they care about.
Step 2: Lead with Benefits
Features describe what something is. Benefits describe what it does for the customer. AI can help you translate features into compelling benefits.
Step 3: Use Proven Frameworks
Copywriting frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution) give your copy structure that converts.
Step 4: Write Headlines That Hook
The headline is everything—if it doesn't grab attention, nothing else matters. AI can generate dozens of options for you to test.
Step 5: Address Objections
Good copy anticipates and handles objections before they become reasons not to buy. AI can help you identify and address common concerns.
Step 6: End with a Clear CTA
Tell people exactly what to do next. A strong call-to-action is specific, urgent, and low-friction.
📋 Copy-Paste Prompts
Use these prompts with ChatGPT, Claude, or any AI assistant.
Generate 15 headline options for my [PRODUCT/SERVICE/PAGE]. What I'm selling: [DESCRIBE] Target customer: [WHO THEY ARE] Main benefit: [WHAT THEY GET] Tone: [PROFESSIONAL/CASUAL/URGENT/PLAYFUL] Include headlines using these formulas: - How to [achieve desired outcome] - [Number] ways to [solve problem] - The secret to [desired outcome] - [Outcome] without [common pain point] - Question headlines For each headline, note why it might work.
Example output:
Generate 15 headlines for my online course about freelance writing...
Write landing page copy for my [PRODUCT/SERVICE]. What I'm selling: [DESCRIBE] Target customer: [WHO + THEIR MAIN PAIN POINT] Key benefits: [LIST 3-4] Price: [IF RELEVANT] Social proof: [TESTIMONIALS/STATS I CAN USE] Write: 1. Hero section (headline + subheadline + CTA) 2. Problem section (articulate their pain) 3. Solution section (how we solve it) 4. Benefits section (3-4 benefits with explanations) 5. Social proof section 6. FAQ section (5 common questions) 7. Final CTA section Use the PAS (Problem-Agitate-Solution) framework.
Example output:
Write landing page copy for my SaaS project management tool for freelancers...
Convert these features into compelling benefits. My product: [DESCRIBE BRIEFLY] Target customer: [WHO THEY ARE] Features: 1. [FEATURE 1] 2. [FEATURE 2] 3. [FEATURE 3] 4. [FEATURE 4] 5. [FEATURE 5] For each feature, provide: - The benefit (what's in it for them) - A one-liner I can use in marketing - The emotional appeal behind the benefit
Example output:
Convert features to benefits. Product: AI writing tool. Features: 1) Writes in 10 languages...
Write ad copy for [PLATFORM: Facebook/Google/Instagram/LinkedIn]. What I'm advertising: [PRODUCT/SERVICE] Target audience: [WHO THEY ARE] Goal of the ad: [CLICKS/SIGNUPS/SALES] Offer (if any): [DISCOUNT/FREE TRIAL/etc.] Create 3 variations with: - Primary text/copy - Headline - Call-to-action - Suggested imagery description Make them different enough to test against each other. Note character limits for the platform.
Example output:
Write Facebook ad copy for my online yoga membership program...
Help me address customer objections in my marketing copy. My product: [DESCRIBE] Price point: [AMOUNT] Target customer: [WHO] Generate: 1. The 7 most likely objections or hesitations customers have 2. For each objection: - Why they might think this - A direct response that overcomes it - How to weave this into landing page copy naturally - Whether to address it proactively or only if asked
Example output:
Address objections for my premium productivity app at $15/month...
💪 Practice Exercise
Write Your First Landing Page
Pick a product or service (real or imagined). Use 'Headline Generator' to create 10 headline options—pick your favorite. Then use 'Landing Page Copy' to write the full page. Review it critically: Would you buy this? What's missing?
💡 Pro Tips
- 💡Write 10 headlines before picking one—your first idea usually isn't the best
- 💡Read your copy out loud—if it sounds awkward, rewrite it
- 💡Specificity sells—'Save 4 hours per week' beats 'Save time'